Located in Adelaide, South Australia, Flinders Reproductive
Medicine is a wholly owned company of Flinders University. They provide
cutting edge research into IVF technology, and treatment for men and women
experiencing difficulty with fertility.
Flinders Reproductive Medicine had already contracted
a web development firm to produce their new website. However, after missed
deadlines, a lack of professional design expertise, and an end product
that did not meet their requirements, they came to thefactory for help.
The brief was simple: Build an online presence that is content rich, visually
engaging, and meets the needs of both patients and health professionals.
We started by defining the target audience and identifying
the features that attract and retain the most visitors. Then we looked
at competitors, analysing their strengths and weaknesses and finding a
unique paradigm for the site. With an overview of the general requirements
at hand, we began the content creation process, including text, computer
graphics, photos and multimedia.
The structure of the site was mapped out with the focus
being on ease of navigation and logical presentation of information. After
a number of review cycles to ensure that the client was happy at every
stage of the process, the site was ready to go live. The finished product
includes company information, online newsletters, streaming video interviews,
and other interactive elements designed to reinforce the user-centric
Thefactory delivered the goods - on time and on budget.
All of the key objectives set out for the project were either met or exceeded.
Stephen Judd adds, "We have had good feedback
from a number of our clients and other interested parties, so I think
we are achieving our objective of communicating effectively, which is
fundamental to our business".
It didn't take long for Flinders Reproductive Medicine
to identify the advantages that Digital Media Solutions by thefactory
provide. We don't think it will take you too long, either. Talk to us
and you'll see.
/ Content Management System / User Interface Design / Consulting / Project Management
/ Site Maintenance